Instagram’s own crackdown on fake followers is making progress, but some fake accounts have managed to slip through the cracks. Recently, Plurk’s co-creator Alvin Woon dropped a new website (HotInfluencer) that tracks the followers demographic of many popular IG stars, particularly artists from Hong Kong.
According to the website, HotInfluencer is a website that “tracks daily engagement rate, fake followers and followers demographic of Instagram influences.” The website describes fake followers as “followers with behaviors that fit a certain set of criteria of being ran by non-human bots,” including consistent posting schedules, the lack of a profile photos, auto-likes based on tags, auto-likes within seconds of the parent post, and a predictable follow and unfollow pattern.
HotInfluencers separates IG influencers into different categories, including fashion, travel, beauty, and entertainers. The TVB stars who have a record on the website include Ali Lee (李佳芯), Moon Lau (劉佩玥), Grace Chan (陳凱琳), Elaine Yiu (姚子羚), Nancy Wu (胡定欣), Ruco Chan (陳展鵬), and more.
Ali Lee, Moon Lau, Elaine Yiu, Grace Chan, Joel Chan (陳山聰), and Lai Lok-yi (黎諾懿) all have over 30 percent of fake followers. Carat Cheung (張名雅), who has 90,000 followers on Instagram, has a fake following percentage of 47 percent. Penny Chan (陳國峰), with 30,000 followers, has 49.8 percent. Ruco Chan, with 300,000 followers, has 43 percent. Priscilla Wong (黃翠如), with nearly a million followers, has 20 percent. Nancy Wu, at 1.3 million followers, has 23 percent. Interestingly, most of Priscilla and Nancy’s followers are from Taiwan.
Non-TVB stars such as Angelababy, with a following of 6 million, has around 23 percent. G.E.M. (鄧紫棋), at 4.4 million followers, also has 23 percent. K-Pop stars like EXO’s Chanyeol, EXO’s Sehun, and Big Bang’s G-Dragon have 20 percent or less.
A lot of these “fake followers” aren’t necessarily bought by the influencer, although there is definitely that possibility. Sometimes, fakes accounts are purchased by fans, or they are random spam accounts hoping to sell products.