A RADIO prankster tricked an Asda worker into announcing 'Tesco is cheaper' over the tannoy of a packed store - and now the clip is sweeping the web. South African DJ Darren Simpson called the store asking for help finding his missing daughter 'Tess Cosis-Cheaper', who he said was inside. The dozy customer service worker didn't spot the joke and immediately put out a call for the bogus girl - repeating her name TWICE. The cheeky 28-year-old - who works for Johannesburg's Highveld Stereo station - was left laughing his socks off to the amazement of his co-presenters. Embarrassed bosses at the store in Charlton, London, confessed they had no idea they had been duped. Funnyman Darren told us: "Not even I could believe she went for it. I was thinking 'this is going to be comedy gold.'" http://exodus.interoutemediaservices.com/?id=596ff8df-a26c-4f02-a8d5-4ced531bb16f&delivery=stream