Malaysian people use the pressure of public opinion to oppose Edison Chen’s clothing store opening Edison Chen, who has been emphasizing that he’s not intending to appear in the Hong Kong entertainment circle for a period of time, has been positively involved in the clothing business recently, and has been secretly planning to develop his business to Beijing and Malaysia to open new stores to expand the clothing empire. Unfortunately, his wishful thinking might not be realized smoothly. After the news of his store opening is known to the public to open on July 20 in Malaysia, the news has been received with disgusts, as many of local people report their disgusts at the news to the embassy, and they hope that their outcries will be heard, thus stopping Edison to open his store in Malaysia. Edison’s CLOT clothing brand manager said that on July 20 (Saturday) Edison's clothing store called JUICE, will enter the Malaysian market and will have an opening ceremony in Kuala Lumpur. His family will also attend the occasion to congratulate his business expansion toward Malaysia. JUICE will enter the Malaysian market next Saturday A few days ago, Edison went to Hong Kong and stayed there for 11 days to make preparations for his business. He was friendly when he was interviewed by the HK media, as he was devoted to change his negative image. When he was interviewed by CNN, he clarified that he will not be in the HK entertainment circle “indefinitely”, instead of forever. This also has attracted some criticism; he couldn’t help but had to emphasize it again to the HK media before he was leaving, that he would not appear in the HK entertainment showbiz for a period of time. Although he has been trying to change his negative image, it is still hard to get an acceptance from the public. Especially the Malaysians who are rather conservative, as some of the people couldn’t accept his store opening, and also there are some conservative religious groups who also expressed their rejection toward this matter. Recently, there have been many people who go to the embassy to file their complaints about this, and it is very obvious that Edison's not welcomed, as the people hope they can use the pressure of the public opinion to stop his store opening. The Vigorous Decorating Process In spite of the objection from the public, Edison’s store must open. His boutique is located in a quite liberal area, in the Bangsar Business District. Up to this moment, the store decorating process has been vigorous, as it could be seen around 10 people working the inside the store fixing up the display cabinets. The store’s theme color is gray. The 2 stories store has a storage room and an office, which are quite spacious. Outside, there’s a black banner with the red words JUICE written on it, so people will know that Edison’s store will be opening soon. Hosting the opening ceremony personally Edison’s store in Malaysia is his second overseas store, the first one is in Shanghai. Before he left HK the other day, he proudly announced his store opening news, and he will host the ceremony personally. This already is one of the most effective advertisements. On the ceremonial day, besides Edison, there will also be 3 other important persons attending the event. Edison's partner, Kevin Poon, Edison's Malaysian cooperator, Edwin Choong and Sam Lee. There will be a lion dance group performance as well, as a good symbol to aim for a prosperous business. DJ Be Careful AKA Sam Lee will DJ in the evening party. Source: mingpao Translation: ling gan @ AsianFanatics
