Instructions 1) Download the "Starbucks Cup Magic" app either from searching in the app store of your smartphone or by http://itunes.apple.com/us/app/starbucks-cup-magic/id469972089?mt=8 2) Access the app and tap "EXPERIENCE bring the cup to life" then click get started. 3) Aim your camera at these 5 objects: a) The purple fox in this link: http://theinspirationroom.com/daily/2011/starbucks-holiday-coffee/ Scroll down the page to see the purple fox on the expresso bag. b) Go to http://merry.starbucks.com/en-us/#/bogo/and click on "create an e card" on the bottom right hand corner. Take a picture of the 4 object on each ecard: The squirrel, the reindeer, the skater, and the boy with the dog. It helps to select the image and then click to go to the next step. If you wait for the animation to end, the phone should recognize the image. c) Once you found those 5 objects click on "characters" on the right hand side of the screen and go to "collect your egift" and then input your email address.