Romantic comedy film Let Go for Love <放手爱> has finished post-production and is awaiting its release in cinemas across Chinese-language regions in the next few months. Bringing artists from China, Hong Kong, and Taiwan together, Let Go for Love stars an ensemble cast that features Charlene Choi (蔡卓妍), Chapman To (杜汶澤), Nian Xian’er (念贤儿), Alice Luo (洛诗),Tang Guozhong (唐国忠), and Huang Yali (黄雅莉). Let Go for Love narrates the romantic stories of several young cosmopolitan couples, and how their different attitudes about love lead them towards unforeseen endings. Charlene stars as Zhang Yue, an editor of a fashion magazine who becomes an unlikely bickering pair with gym manager Chen Qi (Chapman To) after having a one-night stand. Just as the couple are beginning to set their differences aside to be together, Yue’s former boyfriend He Jun mysterious pops up in her life again. To hype up the film, the studios recently held a promotional event for the film via Weibo and other social media websites to engage netizens in a discussion about love – should one let go of everything to love, or should one let go of love to be free? The studios also gathered many opinions from college students across the country to participate in a video where they can profess their love to their family members and close ones in unique ways. The promotional campaign for Let Go for Love has attracted many netizens to participate, and the film’s topics on love have been trending considerably on Weibo. The studios of Let Go for Love expressed that they hope to be able to inspire younger generation of the 80s and 90s to maintain their search for love despite having to go through the ongoing pressures of society. Directed by Zhang Min (张敏), Let Go for Love will premiere in mainland China on March 28, 2014. [video=youtube;jI0Z2uCSSs8]http://www.youtube.com/watch?v=jI0Z2uCSSs8[/video] Creds: QQ
