Rayman Lam Launches Own Clothing Line "L.F." As Raymond Lam’s (林峯) mass appeal continues to climb, now fans are given a chance to get closer to their idol by dressing like him. Earlier, Raymond opened his own company, L.For, to create his own branded merchandise. For his upcoming “A Time 4 You” concert, L.F. will be printing t-shirts, caps, and other “Choksta” items for sale. Raymond models his new L.F. line, which draws influences from hip hop culture and targets the youth market. The timing of the launch of his “Choksta” collection is perfect, since it coincides with his January 26 concert at the Hong Kong Coliseum. “L.F.” is the initials of Raymond’s Chinese name, Lam Fung. The 33-year-old’s sixth music album, released in July 2011, was also titled LF. His book commemorating his 13-year entertainment career was similarly titled, It’s LF. For his “Light Up My Life” world tour, L.F. concert memorabilia was also printed for sale. Thus, the L.F. brand has been circulating for more than one year. Raymond’s apparel and LF merchandise, which has urban culture influences, may be tapping into the same youth market as Edison Chen’s (陳冠希) CLOT Media. Edison’s Juice stores have experienced success in Hong Kong, Taipei, Shanghai, and Kuala Lumpur; he oversees the creative vision of his apparel collection and often models his company’s merchandise. Other celebrities who have established their own apparel lines include Chrissie Chau (周秀娜), who invested $10 million HKD to launch her own intimate apparel collection, and Elva Hsiao’s (蕭亞軒) new Carry Me clothing line. Leo Ku’s (古巨基) ABC clothing stores have been existence for several years as well. Creds: The Sun
It's weird how he is wearing other brands when he is trying to advertise his LF line. It is clear that he is wearing Supra hoody and trainers. In one of the pic he is wearing Jeremy Scott iconic winged trainers (Adidas). The only thing I could see is his design is Choksta/new era
