Mastercard Retailers Can Use “PAY-BY-SELFIE” Starting 2016

CUSTOMERS CAN SNAP A SELFIE TO VERIFY THEIR IDENTITY WHILE SHOPPING ONLINE AND IN STORES.

MasterCard is rolling out a "Pay By Selfie" feature that allows retailers to verify an online shopper's identity using a photo of their face. The new functionality will be available to stores and e-commerce services in the United States beginning in the middle of 2016, and in the rest of the world in 2017.

Last week, Fast Company covered MasterCard's pilot project for selfie pay. A user takes an initial photo of themselves to establish their identity. When that customer makes subsequent purchases by credit card, they take a new photo of their face, which an algorithm then compares to the original to verify the identity.

The service, called MasterCard Identity Check, offers retailers a range of verification services including more conventional ones like single-use passcodes sent to customers by SMS text message.

credits: fast company

 

But what if you had a different hairstyle, different makeup, etc?

 

What if you lost weight? or you frowned instead

i think the facial recognition software should be able to tackle it but I'm sure there will be teething problems as always when introducing new things.

 

Tell me about it , i went through the 'self checkout' through the barriers and it has a camera and you swipe your passport - walk in - and the camera checks you out before it lets you out LOL

I got stuck in between, - so embarrassing and my sis had to get help for me haha

 

i think at the end of the day, we'll either get taken over by robots or it'll a zombie apocalypse.